Record label designs

Hey, here is our design for our record label. The top image is what it looked like before I changed the colour and added text. All we used was a circle background and then added a belt buckle onto it. Here they are!...

Textual Analysis of Snoop Dogg's website

Audience consumption habits

One Page Pitch Video

Media regulation

This is my PowerPoint explaining what media regulation is and how we can apply it to music videos and TV.

Media regulation from kieranlukas

Feedback

Today our teacher has gave us some feedback from our 1 minute music video which was Stronger by Kanye West. He also suggested like I stated in my blog post with the video that we use a less well know song for our full music video. The song we have chosen is 'Day n Night' by Kid Cudi, which the lyrics are well know however they know the remix version, not the original. Furthermore, our teacher suggested that we should use a range of shots. This will also be evident in our next music video because we will use Goodwin's theory and link the visuals with the lyrics. Finally, he suggested that we use some colour correction to improve our overall effect of our video. This will be most important for our next video as we want to link Day n Night to light and dark so our video will mostly be black and white. This feedback will improve our next video because we know what to work on next time and it will be evident in our video.

One page pitch

Song ideas: Kid Cudi-day n night, Gnarls Barkley-Crazy, Diddy-I’ll be missing you

Genre/sub-genre: Hip-Hop/Rnb

Location: Chesterfield, quite a populated area with people

Overall effect: For the first two songs we want to make the impression that he’s living in a completely different word and things are in his head. The last song would be a more slow song and one people can relate to.

Why it is suitable for the artists/genre: We will be doing a fast paced video because this is what we as an audience expect to have in a Hip-Hop genre. The lyrics will most likely link to the visuals and the artists we have chosen are all similar in different ways so which ever song we chose their will most likely be similarities.

Who is appeals to: We want to appeal to a younger generation. We feel that our song choices and genres would appeal to them instead of the older generation because they might not get the message we are trying to give. Also we feel that the younger generation would prefer this type of music.

Skills we need: The skills we need to demonstrate in our music video is creativity. This is because we feel in this type of genre the video needs to be clever and imaginative. If we demonstrate this we know it will appeal audiences. Another key skill in which we need for any music video we create is organisation. It is key to be organised and set different roles for people so they we don’t get behind on our work. One final skill is teamwork, which we demonstrated in our thriller opening. If we work together as a team we will get things done and we know as a team we work well together.

References: Here is a link to our previous work we have created when making music videos:

 https://youtu.be/xBmkxJR4NYU

https://youtu.be/jt1Xcr2_N4Q                 

Famous CD album covers

Here a 3 examples of famous CD covers:

Case study of Director X

This is my case study of director X and I have included some techniques he incorporates into his music videos. Also I have included who he has worked with and some achievements he has gained from his work.

Director x from kieranlukas

Richard dyer’s star theory

Richard dyer’s star theory from kieranlukas

Controversial music videos

Today in lesson we have learnt about controversy in music videos. Controversy is normally when loads of people disagree with a particular thing because they think its inappropriate and it raises awareness of people, which then leads to everyone talking about it....


An example of a controversial music video we watched was Relax- Frankie goes to Hollywood. After watching the music video and listening to the lyrics it is safe to say that it is very controversial. Critics on the radio banned it and refused to play it because they thought it was disgusting. It was released in 1980's which was when there was a lot of gay people but not necessarily everyone accepted them back then and believed in equality. The lyrics clearly suggest that you should think about what your sexual orientation is and who you want. This is why it as seen as controversial because it clearly undermines gay people which isn't right.


Here is a link to the video:
                 




Another a controversial music video we talked about was Rihanna's - Bitch better have my money. However with this one we was given an article who Dorian Lynskey has wrote which discusses maybe why Rihanna has made this video. He believes that certain pop stars make these sort of videos in some points of their careers and describes the video as an "event video" which has its own conventions of being hubristic, long  and self-regarding. Furthermore, he also argues that an event video is designed to 'project power and money but usually ends revealing a fatal flaw just before it swallows them up'. All of them conventions are evident in Rihanna's music video and other people recognise them as well. This is because her video only topped the billboard charts for only a week.

I agree with Lynsky's idea that artist go through a stage when they make an 'event video'. This is because when an artist is having maybe a low point in their career and arent making much money they release a video like Rihanna's. They think that because its got violence, blood, drugs or sexual references it will jumpstart their career. When in reality it causes controversy and these videos will do the opposite of helping their career and instead makes the artist seem low and degrading.

There are more music videos that cause controversy and are the top 20 in the UK. Heres the link if you're interested: http://www.nme.com/list/20-of-the-most-controversial-music-videos-ever/373505

Textual analysis of Drake- started from the bottom

Drake started from the bottom from kieranlukas

Genres and sub genres of music videos

Genre theories

The different types of music genres 

In today's lesson we learnt about four different theories what we can apply to genres in our music video coursework

John Hartley (1994) - argues that 'genres' are agents of ideological closure and they limit the meaning potential of a given text.

Robert Hodge and Gunther Kress (1988) - say that genres control the behavior of producers of such texts, and the expectations of potential consumers.

Both theorists suggest that genres limit creativity.

John Fiske (1987) -  asserts that generic conventions 'embody the crucial ideological concerns of the time in which they are popular'.

Rick Altman - argues that there is no such thing as "pure" genre anymore. Genre is progressive in that it will always change. He also argues that genre is only surviving due to hybridisation or genres 'borrowing' from one another and being more difficult to categorise.




 

Our 1 minute video

We have finished our one minute music video of Kanye Wests 'stronger' however the video published on youtube has had a copyright strike so we cant hear the music. We know that in our final we will use a less know song so it wont get reported for copyright. Furthermore we will email the record company to see if we have their permission to use their music. Heres the video but without sound!

CD cover textual analysis

This is my CD cover textual analysis of Drake's 'Thank me later' album, which was released in 15th June 2010.

Created with Padlet

Stronger

Hey guys, for our new task we will create a music video which is 1 minute long this time instead of 30 seconds. We decided to pick Kanye West's 'Stronger' and make our own. At first we thought it would be quite difficult to come up with an idea of our own version. We settled on the idea that someone will be training to get 'stronger'. Furthermore, for the first time we will use the green screen for the part when Kanye raps in his video. It will be exciting to see how we use the green screen and I hope we will use it successfully! Here's a link to the original video:

Music recommendations

Happy music video practice

Hey, for our preliminary task and for practice we have been given the task to create a 30 second piece of the music video 'Happy' by Pharell Williams. Heres the original video -->



Our group consisted of me, Jon-Jo, Dane and Dan, our 30 seconds was from 0:30-1:00. We had to consider the different locations we needed to use as in the original it features many characters and locations. In our storyboard we came up with many ideas, however I think when we come to film it some of them might change as it doesn't fit in well with the original music video. Here is our completed storyboard...

Significant moments in music videos

Hey, this is my power point on which I believe are the most significant in the history of music videos,enjoy.

History of music videos from kieranlukas

Happy!

Hey, for one of our tasks we had to take a 30 second piece of the music video happy and create our own version! Other groups will have taken other parts of the music video as well and at the end we will piece it all together as one, enjoy!

Texual analysis of 'Take on me'

Music video texual analysis from kieranlukas

First post

Hey everyone, I have continued to study Media Studies for A-level and will be blogging again! This year I will be studying music videos and how Goodwin's conventions can relate to them. I will be really looking forward to making my own music video and to express my own ideas into a music video. I will be exploring different ways how a music video can be interpreted and see the change from what they used to be like. Ill be looking forward to keep you up to date on my progress!